What I worked on:

• Worked with the creative team on finessing the final design of the can.

• Worked with copy and strategy on a variety of activations, collaborations, and executions for experiential and out-of-home marketing initiatives.

• Created key visuals for the brand.

• Developed the final color palette for flavors.

• Designed social media content.

• Designed the final brand book for internal distribution at Pepsico.