About this campaign:
For Olay’s 2022 proof campaign, we worked with Emmy winner Quinta Brunson and director Dave Meyers (director of Billie Eilish’s “Bad Guy” video and Kendrick Lamar’s “Humble” video) to create two spots to highlight product efficacy and introduce Quinta as the new face of Olay. The spots aired on national television and online.
What I worked on:
Collaborated with the creative team to develop the overall visual language of the spot and designed the deck for presentation to the client.
Mentored intern and junior-level creatives on design briefs and creative processes throughout the development of the campaign.
Provided graphic design to be used for supers in the final spot.
Traveled to the shoot to oversee production and assist in the selection of key imagery and social media content.
Worked with the retouching team on the retouching of product and talent imagery.
Designed digital marketing assets, out-of-home assets, and imagery for social media channels.
Quinta Brunson for Olay
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About this campaign:
To highlight the women behind the Olay formula, we developed a print campaign and website celebrating four real scientists from Olay’s labs.
I was the lead art director for the overall creative vision for the campaign as well as designer for the print campaign which ran in Vogue and Harper’s Bazaar September 2022 issues and designer for the microsite which ran on Olay’s official website.
What I worked on:
Led the creative team on art direction for the campaign.
Designed presentations and storyboards for presentation to the client.
Designed and managed the final print layouts to be sent to publications Vogue and Harper’s Bazaar.
Worked on-set with the talent to produce social media content.
Worked with the retouching team on retouching notes for talent photography and product photography.
Designed the official campaign landing page.
Olay’s Faces of Stem
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About this campaign:
For the Tokyo 2021 Olympics, Olay tasked us with creating a spot featuring their brand ambassador and Olympic Gold Medalist Aly Raisman. The spot centered around the infectious power of one’s dream and its ability to unite and inspire generations to come. I worked as art director on the campaign overall and conceptualized and art directed TV spots to promote the release of limited edition Olympic Olay jars at Walmart.
What I worked on:
Worked with the art and copy creative directors to develop storyboards and visual language for the final spot.
Owned the art direction of the Walmart tag shown at the end of the :30 broadcast spot promoting the custom Olympics Olay jar.
Designed the official landing page for the campaign.
The Power of a Dream
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About this campaign:
This was a campaign to highlight Olay’s commitment to honoring and empowering women in STEM fields through the concept of “Maximizing” their presence within these fields. We worked with notable women within STEM including Alyssa Carson, Joy Buolamwini, Erica Joy Baker and Reshma Saujani. We also included notable celebrities Jennifer Hudson and Busy Phillips in the campaign.
The campaign ran as a TV broadcast and digital ad as well as in print, being featured in Vogue, Elle, Cosmopolitan and O Magazine.
What I worked on:
Worked with creative team on art direction for the campaign.
Developed graphic design elements that would appear on final print layouts and supers in the final spot.
Storyboarded spots for :15 and :30
Worked with the retouching team on retouching notes for final talent selects.
Designed promotional landing page for the campaign.
Maximize, Don’t Minimize, Us
