Laverée
About this brand:
As a freelance Art Director for Jane Smith Agency, we worked in collaboration with Korean influencer Jon Min Baek to brand her new line of luxury clothing care products. I worked on the brand from the ground up to develop the overall look-tone-feel of the brand as well as designed the logo and look of the packaging.
What I worked on:
Led creative on the overall look-tone-feel and visual language of the brand.
Developed a digital marketing strategy aimed at success in both US and Korean markets.
Designed the final logo.
Designed the packaging for the detergent and sprays.
