Horizon Worlds
About this Brief:
Badger Agency was invited to pitch a strategy for Meta’s upcoming VR platform: Horizon Worlds. The ask was to pitch a variety of strategic placements to engage and excite the public about the launch of this new platform by highlighting it’s variety of capabilities and produce content and activations to excite potential users. As a gamer and lifelong tech enthusiast, I was offered to lead the pitch.
What I worked on:
Led the creative team on art direction for activations for organic social, in-person activations, and influencer activations.
Collaborated with the strategy team on best options for engaging Meta’s existing client base and enticing a new demographic to engage with the platform before launch.
Designed mockups for activations.
Designed and organized the final pitch deck.
Presented completed work to the team at Meta.
