About this campaign:
We were invited to pitch a new brand direction for Canadian clothing brand: Joe Fresh. Upon winning the pitch we created a new campaign called “Free Your Fresh” which included a television spot that aired during the 2019 Oscars.
Free your fresh
What I worked on:
Worked with the creative team on campaign concept and art direction.
Designed pitch presentation and edited a proof-of-concept mood video.
Shot product photography on-location to be used on social media and for in-store displays.
