Clinique
About this pitch:
While working as an art director at Select World NY I worked on a project pitch for Clinique.
The work was based around the idea of obsession, illustrating this through empty bottles and visuals reveling in the texture of the product. The work was to be visceral, textural and unfiltered in contrast to the hyper-clean aesthetics of most skincare brands. I art directed this concept and shot proof-of-concept video and photography for the work.
What I worked On:
Developed initial “obsession” concept.
Shot proof-of-concept photography and video for use in the final pitch.
Art directed proof-of-concept mood video.
Worked with the creative team on the design of the pitch deck which included social media assets, sample videos and motion graphics and moodboards.
