#diamondson
About this Campaign:
Our client, Zales, wanted to increase their brand recognition amongst single women. The campaign #diamondson revolved around the idea of buying diamonds to empower yourself in contrast to waiting for a partner.
What I worked on:
I worked primarily on the social media content for the campaign which included a series of digital ads that ran alongside the primary :30 spot on Instagram and TikTok.
bridal
About this Campaign:
This is a seasonal campaign to promote Zales as a lead seller in wedding and engagement rings.
What I worked on:
I created a wealth of social media assets for the campaign which included still banners for slideshows and edited interviews for content on Zales’s social media channels.
![Screen Shot 2020-06-01 at 11.18.19 AM[3].png](https://images.squarespace-cdn.com/content/v1/60cb5c154f34a20b5076dff2/52462a41-1f7a-43dc-8ac0-5664a96a9fe3/Screen+Shot+2020-06-01+at+11.18.19+AM%5B3%5D.png)
