Inside Moves
About this campaign:
Dick’s Sporting Goods wanted a campaign that highlighted the female leaders that are behind their brand. The final spot centered around these real-life leaders within Dick’s Sporting Goods and how their success can inspire and influence young female leaders and athletes.
What I worked on:
Collaborated with the creative director and copywriter on storyboarding multiple builds of our key concept.
Worked with the creative team on the visual direction for the spot including pulling swipe and creating mood boards.
Storyboarded multiple builds for the final resulting spot.